Abstract: Jiezhuang industry after years of "Internet home war" this year a fight, many enterprises difficult to achieve from 0 to 1 the accumulation of surviving O2O Jiezhuang companies are entering the transition period, seeking transformation and upgrading, from the platform transition to the vertical development mode to the mode of light.
home improvement industry after years of "Internet home war" this year a fight, many enterprises difficult to achieve from 0 to 1 the accumulation of surviving O2O Jiezhuang companies are entering the transition period, seeking transformation and upgrading, from the platform transition to the vertical development mode to the mode of light.
vertical mode gradually go hot, "Internet decoration" mode more and more heavy,
looks closely at the development of the O2O industry, and the model is shifting from light decision-making to heavy decision-making. The focus is shifting from line to line. Overall, the Internet decoration has experienced two major stages: the first stage is the intermediary of the use of the Internet platform, become the owners and decoration company, Home Furnishing building materials dealers, designers and other intermediate platform, platform is the goal of all parties is fully exchange place, open communication channels, reduce part of information asymmetry, this type of intermediary platform model is light, easy to grasp the number of users, so take the initial most fitting O2O entrepreneurial mode; the second stage is gradually towards the line, pattern is more and more heavy, involved in the decoration of the entire service chain, user oriented thinking, optimize the service chain, enterprise management level, but also pay more attention to the efficiency of management.
in the capital has become increasingly calm, O2O entrepreneurship gradually return to rational, the decoration industry has entered the second stage, in this stage appeared again and no plateau problem, namely the standardization and industrialization of construction workers, do these two points, then O2O is expected to subvert the traditional enterprise decoration decoration industry. The traditional Jiezhuang companies are highly dependent on people rather than the service chain system, there is no standard at all, the owners and decoration companies, designers and construction personnel, foreman parties actually have difficulties, the final result is the process of designing, building materials, construction will be tricky, shoddy work, high cost, and the pay is still the owner information at least the. Of course, to solve these two problems, for the decoration of O2O enterprises, is still a long way to go.
won $200 million financing, a tuba rabbit
The change of
was founded in November 2008, the entire O2O industry just experienced the tuba rabbit model and the center of gravity. In 2015 March, the city received 58, three China Sequoia Capital China Jingwei home a total of $200 million C round of financing is unashamedly, tuba rabbit said that in addition to spend 1 billion yuan for the brand publicity, more will be transferred to the remodeling service chain.
Tuba rabbit in the entrepreneurial process, has experienced three stages, the first stage is the innovation match O2O. There are many owners who need decoration, decoration companies >