network of the behavior of the Internet O2O services industry has brought infinite vitality. Have to say that the rise of O2O on traditional industries, especially in the food and beverage industry to change the far-reaching impact.
O2O is the abbreviation of Online To Offline, literally means the connection between the line and the line, the line is the internet. Under the line can be understood as a traditional business, online can be understood as any Internet resources. Then connect the two, in fact, is the combination of traditional business formats and the Internet, so that the Internet has become the front line trading. In fact, it is the same as B2B, B2C and so on, is one of the forms of e-commerce. B2C and B2B, the concept is not the same, O2O focused on local life service, because the traditional business is commercial stores, whether retail or service industry, is the need to shop, but business stores will only serve the local and small range of customers. So O2O is the transformation of these commercial stores on the Internet, it must still be based on local services. There are many interesting problems, for example, you buy a box of duck neck in duck week Tmall shop, give you home, this is B2C. You through the O2O platform in your neighborhood to the convenience store to buy a box of week coot duck neck, also give you home, this is O2O. The difference between their own experience.
The main value of
O2O to provide the traditional business is "more of a show, communication and settlement platform", the biggest benefit is from the space to expand the store (or individual) the scope of sales, I called the sales radius, also known as the service radius. This is the main factor in promoting the sales radius is not the Internet, but the gradual maturity of local distribution. So, in fact, the traditional commercial stores to O2O is to change the shopkeeper to salesmen. Local distribution for the maturity of the O2O format is of great significance, the article will explain this. O2O also has a feature that is provided by the basic non standardized products, it is for this reason, Ma Yuncai O2O opportunity to others.
traditional fast food that is open in the population concentrated areas of the hall of fast food restaurants, these fast food restaurants or church food only to do the main takeaway, the most important indicator is that professional. It is said that fast food is not just can be called fast food, fast food is a professional standard, only with "technology standardization, a meal, a rapid food and other elements of the restaurant, can be called professional fast-food restaurant. In the fast food industry professional eyes, many of the restaurants are half the nominal house. For example, those Lanzhou ramen, Shaxian County snacks do not belong to the fast-food format. Next, I will use the above O2O concept and the concept of traditional dining, to explain the "O2O will destroy the traditional fast food industry" proposition.
a year ago today, many traditional fast food restaurants are still very good. But this is just a year’s time, so that the traditional fast food practitioners quickly realized the winter cold >