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Netflix adds Buy now button kind of

first_imgAn unusual development popped up today on the Netflix page of one of the finest films ever, Little Fockers. A “Buy now” link appeared, which was a surprise to many of us, since Netflix has been outspokenly adamant about keeping its business model strictly rental only.Discovered by Hackingnetflix.com, the “Buy now” link doesn’t send the user to a Netflix purchasing page. Instead, it sends you to the official Little Fockers website where you can buy the film from the Apple iTunes Store, Amazon, Best Buy, Target, or Walmart. You can also download it digitally. The site boasts that you can get it there “28 days before Netflix or Redbox.”Hollywood studio executives have been supposedly offering Netflix better deals for streaming licenses if the rental company agrees to give subscribers the option to buy films through its site. Netflix continues to refuse and is standing strong by its rental-only business model.Could the Little Fockers link mean Netflix will be incorporating this strategy into more of its movies? The company doesn’t have to get messy with handling transactions. Instead, it lets the other guys do the work and reaps the benefits (presumably some cut of the sale, and/or looser licensing rules).The small link isn’t bothersome at all, and there are no annoying pop-up ads asking if we’d like to buy the movie. So, this might be a good way for Netflix to get more access to streaming more content while still sticking to its rent-only model. This may be just one of the many changes we see from Netflix in the future. For example, we know Netflix is paving the way for online streaming video sites with the recent news of a Netflix-exclusive original series. Directed by David Fincher, House of Cards will be coming in late 2012 and will star Kevin Spacey.Read more at hackingnetflix.com, via CNET.last_img read more

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The latest downloadable customisable marketing co

first_img The latest downloadable, customisable marketing collateral with editable call to action, contact details and logos to distribute to clients, which include print-ready flyers, ads, web banners, emails, posters, toolkits, videos and social media assetsEasy to filter materials within different categories to quickly locate the flyer, email or ad neededSelect and order any Oceania Cruises brochure from the online collectionMeasure performance for email campaigns using the portal’s ‘My Projects’ sectionPersonal support from a dedicated team with guaranteed response within 24 hoursConnection to Oceania Cruises Business Development Manager in local areas. Oceania Cruises has launched its new easy-to-navigate website designed to support Australian travel agent partners and make it simpler for them to explore and promote Oceania Cruises. At 10am AEST today (Thursday 1 June) agents can also take part in an informative training webinar on the Marketing Portal. A range of customisable brand-approved marketing materials, which can be personalised with your company logo and contact details, are easily accessed via a single sign-on for agents, including: agentscruiseOceania Cruisesresourcestraininglast_img read more

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